Aug2015_It Pays To Shop Local:
IGA’s Price Match Benefits YOU
Queenslanders will be able to purchase hundreds of everyday grocery items at reduced prices as IGA stores across the state launch Price Match.
The Price Match Promise initiative will see independent retailers, under the IGA banner, match hundreds of everyday items such as breakfast cereals, coffee and pasta to Australia’s major supermarket chains. With IGA and IGA SUPA stores participating in Queensland, this represents significant savings for locals.
IGA Dayboro Valley Store Owner, Binish Pappachan, said Price Match enables Dayboro customers to shop locally without having to pay more – we check, we match, you win.
“Every week, we compare and match 100s of everyday products, so you won’t pay more to shop at your local SUPA IGA or IGA. The prices are matched weekly to the big supermarkets everyday shelf price#.
“Price Match will come as welcome news to Dayboro residents who want to support their independent grocers but have previously found it more expensive to do so. Not only does this initiative provide savings to shoppers’ hip pockets, but when you shop independent you also support your local community.
“The money Dayboro customers spend at their local IGA filters down into the community through IGA Community Chest, a program that raises funds to support local community organisations or charities,” Binish said.
Two cents from every sale of an IGA Signature product is donated to IGA Community Chest. To date, over $75 million has been raised.
“It really is a win-win situation because by shopping local at an IGA store, customers are also helping us in our commitment to keep supporting and building independent Australian brands and suppliers,” Binish said.
IGA Price Match recently launched nationally (except NT and ACT) with over 800 stores participating at the start of the campaign. The integrated marketing campaign features Australian actor Shane Jacobson in the ‘It Pays to Shop Independent’ TVC.
# Price Match excludes promotional and specials pricing. For more information go online at iga.com.au/pricematch as well as participating stores.
